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    Insights on AI search, business visibility, and getting recommended by ChatGPT, Google, and other AI assistants

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    Case Study: How Website Modernization Got Yankee Aviation Recommended by ChatGPT

    October 28, 2025
    Kevin Gilpin

    A real example showing how modernizing a single aviation services website transformed ChatGPT's response from generic broker listings to a direct recommendation with specific aircraft details.

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    AI
    Consumer Behavior
    ChatGPT
    Gemini

    How People Use ChatGPT and Gemini for Buying Decisions

    October 22, 2025
    Kevin Gilpin

    AI assistants like ChatGPT and Google Gemini are changing how consumers research purchases. Understanding how these tools work and how people use them can help businesses adapt to new buying patterns.

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    AI Search
    SEO
    Business Strategy
    Digital Marketing

    Why AI Assistants Are the New Google — And How to Get Recommended

    October 15, 2025
    Kevin Gilpin

    More people are using AI assistants like ChatGPT and Claude to find businesses. Understanding how these tools work and what structured data they need can improve your visibility in AI search results.

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