About SiteForward

You probably don't think of your business as an "online business." But your customers do.

When someone searches for your services, reads reviews, looks at your website, or compares you to a competitor, they're forming an impression quickly. And that impression can quietly influence whether you get the call.

Many owner-operated businesses don't have access to experienced technical guidance. They're offered trendy solutions, complicated proposals, or tools that create more confusion than clarity. What they really need is steady judgment and a clear plan.

This isn't just about a website. It's about your overall online presence - how you show up in search results, how your business is represented, how easy it is to understand what you do, and how confident someone feels reaching out.

For many businesses, just a few additional qualified inquiries each month can meaningfully change the year. Being well-presented online isn't about being flashy. It's about looking credible, established, and trustworthy.

That's where we come in.

The SiteForward Team

Wesley Gilpin

Lead Site Engineer

Wesley builds and maintains the websites and overall online presence for SiteForward clients — making sure each business shows up clearly in search, AI assistants, and the directories where customers are actually looking.

The most rewarding part of the work is hearing from an owner who finally feels proud of how their business is represented online.

A background in software engineering and a hands-on, problem-solving instinct prepared him for the breadth of work this role demands.

Outside of work, he's into aviation, the outdoors, and tinkering on software side projects.

He could happily spend thirty minutes talking about how small businesses can take back control of their digital presence.

George Hendrick

Web Developer

I am computer engineer and technology enthusiast with a passion for innovation. I've worked accross the technology spectrum and finally landed here at SiteForward to help support the aviation world.

At SiteForward I work with clients in order to meet their online needs whether that be web design, targeted advertising, or business profile management.

Kevin Gilpin

Founder

I started SiteForward because I kept seeing strong, well-run businesses being held back by outdated or neglected online presence - not because they weren't good at what they do, but because staying current online is hard to prioritize.

I've spent over 25 years building enterprise software. I've designed and built many complex products for large companies, and founded a cybersecurity startup that was acquired by a NASDAQ-listed company. My work has always focused on building things that are reliable, sustainable, and designed to age well.

Elizabeth Lawler

Advisor

I'm a serial technology founder, former research scientist, and product innovator. I hold a doctorate from Boston University and have spent my career building and scaling companies across developer tools, security, applied data and AI — including multiple ventures that achieved successful exits.

Across those companies I've handled the hard parts: shipping early products, building teams, raising capital, and guiding teams through the tough decisions.

Today I run a portfolio of active technology and media ventures, and I advise and coach founders along the way. I genuinely love helping entrepreneurs build and scale their businesses — bringing a founder's-eye view to the figure-it-out stages where good guidance and encouragement matter most. I also serve on the Board of Advisors at GBH.

At SiteForward.ai, I advise the team on product direction, technical strategy, and growth.

Outside of work, she and her husband have flown their small plane across much of the country together — an adventure that's taken them to many places most people drive past.